Art deco. reinventing an era
Art Deco is a style which established itself in the early 20th century peaking in the late 1920s and early ’30s. It’s an era which found great approval especially in America. The popular style in Europe at that time was called Jugendstil; a style of design that had similarities to the Art Deco but emphasizes more on natural shapes and the inspiration of nature. Art Deco on the other hand emphasized more on form as much as function and focused on glamour and opulence. As the Great Depression swept over America, so did Art Deco’s popularity. It provided a sense of escape in a time where society desperately needed a source of hope, inspiration, happiness and a false sense of security. The fact that design trends oftentimes mirror social behavior and development makes me that much more excited to study and understand design better.
But that was then and today is now – The question is, how does this era inspires us today and how does an Art Deco inspired design look like 100 years later?
I find that the idea behind function and shape is having a huge comeback. You especially see this trend in the work of sophisticated designers who understand that opulence and glamour is not a question of bling bling and more is more but rather a question of high quality materials, the combination of texture and materials as well as color.
Monsieur Bleu – Paris, by Joseph Dirand
Le Flandrin – Paris by Joseph Dirand
Hotel Panache – Paris by Dorothee Meilichzon
Hotel Senato -Milano by Alessandro Bianchi