Restoration Hardware is making a shift in there design laguage as well as esthetic.
I had the pleasure of stepping foot into the new collections showroom for the modern line by Restoration Hardware. Inside an impressive and visually stunning collection awaited me . Clean modern lines mixed with rich and pure materials like brass and bronze hardware, glass and aged mirrors, platform and canopy beds, oversized ottomans, sofas and sectionals with integrated accent tables, dramatic sculptural lighting, floating lounge chairs and vanities, luxurious leathers, rustic and refined woods, and more. All in all a grand spin on a modern minimal design trend.
Why the shift
In my opinion it’s a smart move by RH whose aesthetic has been rather industrial and antique inspired and extend their design language with clean and modern lines.
I think RH shift in design is driven by an ongoing trend in architecture which has been modern, clean and minimal over the past two decades. The new RH customer is going to be a generation that has been influenced by modern and clean lines, smooth surfaced and minimalism.
I very much apriciate and love the new astectic RH is creating, my one note regarding the new Modern line is, that RH continues to produce oversized furniture. All the furniture is massive and at a scale where the furniture only will work in a place accordingly grand. Being an potential future customer myself I am not looking for a huge mansion which it would need to make RH furniture work. I think our generation of young professionals are looking for nice but small houses. Houses that we can put our mark on but don’t need major attention and upkeep. I hope that in the future RH will create mid-size furniture that will fit well into an apartment as well as into a mid-size house.